A Comprehensive Guide to Journey Mapping in Education

All educators share one goal: to deliver academic experiences that delight and benefit their learners. Too often, though, those same institutions lack a clear understanding of their students’ identities, goals, and pain points — a shortfall that can result in subpar experiences and lower customer satisfaction.

This ebook will consider how higher education and training organizations can leverage journey mapping to provide more personalized, rewarding, and supportive experiences.

It will further unpack:

• The business ROI for implementing well-designed student journeys
• A step-by-step guide for developing journey maps
• How Salesforce technology empowers educators to execute tailored communication strategies at scale and ensure that students receive personalized messages at critical milestones and via the right touchpoints