A Hardware Retailer's Guide to Operationalizing a Digitalized Business Model

Digitalization tends to be discussed in an abstract way, leaving business owners unsure of what it is and how to bring it about. This paper brings innovation initiatives down to earth, describing the simple steps hardware retailers can take to build a firm foundation for the future.

By using CRM solutions to target key growth areas — such as expanding digital commercial capacity and marketing to a segmented customer base — hardware retailers can digitally transform their process structures, thus preparing themselves to meet evolving customer needs.

This paper will go over:

• How implementing a CRM solution can help hardware retailers expand both their digital commercial capacity and ability to target and segment their customer base
• How hardware retailers can keep customers engaged while online shopping through site mapping and shadow cataloging
• How retailers can optimize their direct-to-consumer marketing campaigns by capitalizing on data already collected from customers