An Educator’s Guide to Journey Mapping in 2022

All educators share one goal: to deliver academic experiences that delight and benefit their learners. Too often, though, those same institutions lack a clear understanding of their students’ identities, goals, and pain points — a shortfall that can result in subpar experiences and lower customer satisfaction.

This paper will consider how higher education and training organizations can leverage journey mapping to provide more personalized, rewarding, and supportive experiences.

This paper will dive into:

• The business ROI for implementing well-designed student journeys
• A step-by-step guide for developing journey maps
• How Salesforce technology empowers educators to execute tailored communication strategies at scale and ensure that students receive personalized messages at critical milestones and via the right touchpoints