Capitalizing on Novel Travel Trends: The Transformative Power of Digitization in the Tour Operator Sector

The tours-and-activities sector is the third largest sector in the travel industry, preceded only by flights and accommodations. Although the sector was valued at US$ 254 billion in 2019, activity and excursion providers have seen bookings drop by a staggering 85% one year later. This decrease largely stems from the sector's focus on group travel – which is being avoided.

However, there is still cause for optimism. The sector has seen one of the highest growth rates of venture-capital investment in the travel industry, suggesting strong post-pandemic confidence in its profitability. In order for shore tour and excursion providers to rebound successfully, itineraries should be compelling and in line with the current travel climate.

Readers will also learn about:

• The types of travel consumers are currently interested in
• Ways to capitalize on the latest travel trends
• The benefits of personalized interactions with prospective travelers
• How operators can use technology to provide travelers unique experiences