Driving Better Service and CLTV with Better Data: An Automotive Industry Challenge

The digital revolution is happening at lightning speed — and seems to accelerate more every day. However, businesses in the automotive sector have barely begun to scratch the surface when it comes to reaping the potential of a data-empowered, digitally-enabled world. While industry organizations may believe that they are providing supportive digital-forward experiences, their customers might beg to disagree.

This paper will consider why automotive companies' assumptions may not reflect their customers' lived experiences and explain why many businesses in the automotive sector are not set up for success in the digital world.

It will further unpack:

• How automotive companies are falling short of customer expectations — and why they may not realize it
• How these setbacks cause dealers and Original Equipment Manufacturers (OEMs) to lose out on profits and opportunities
• Why building a strong data management foundation is fundamental to delivering omnichannel service and elevating CLTV
• The opportunity first-person data poses to digitalized organizations