Elevate Manufacturing Sales with Process Automation and Opportunity Tracking: A Four-Step Guide

The talk track around sales digitalization is undeniably compelling. By “going digital,” proponents say, manufacturers can improve efficiency, elevate customer relationships, and bolster profitability. However, achieving that value can be challenging for organizations that don’t have experience in structuring or executing transformation initiatives.

This white paper provides a high-level guide on operationalizing a sales modernization plan with Salesforce Manufacturing Cloud. Readers will receive actionable guidance on how to:

  • Establish a high-potential CRM foundation for digitally-empowered sales
  • Define and digitalize sales processes via automated workflows
  • Identify and alleviate process bottlenecks with Salesforce
  • Make sense of ongoing sales “stories” with CRM tracking and reporting