Eliminate Sales Silos and Empower Reps with Centralized Customer Data

For years, packaging manufacturers have maintained an almost single-minded focus on supply chain optimization — and inadvertently deprioritized sales team innovation. As a result, sales processes have stagnated, leading to rampant inefficiency, poor communication, and subpar service.

This white paper will examine the consequences of an outdated sales approach and explain why “going digital” can help manufacturers drive efficiency and sales team results.

It will also consider:

• Why outdated “fiefdom cultures” inhibit collaboration, hinder pipeline visibility, and undermine sales team performance
• How organizations can leverage digital engagement platforms like Salesforce Manufacturing Cloud to eliminate silos and facilitate better sales team operations
• A practical example of how digitalized sales processes can give sales team leaders greater visibility into their pipeline and facilitate well-informed decision-making