Execute an Experience-Centric Strategy to Accelerate Growth
Over the last decade, “experience” has all but become a corporate buzzword. Years of research have confirmed that positive interactions and delightful customer journeys lead to strong relationships, customer loyalty, better business results, and faster growth. The importance of experience is universally recognized — and yet, good experiences are not universal.
In this white paper, we’ll consider the state of experience in the market today and define what it means to be a genuinely experience-centric business.
Then, we’ll further unpack:
- The subtle but crucial difference between “customer-centric” and “experience-centric” strategies
- A practical guide to designing, executing, and managing experience initiatives
- Why engaging an experience partner can be beneficial for innovation-minded businesses that want to maximize their digital transformation ROI