Executing Omnichannel: A Four-Step Playbook for Insurers

The insurance industry isn't known for its willingness to change quickly — but when it comes to digital innovation, organizations in the sector have made an exception. While insurers have flocked toward digitalization en masse, achieving value from such investments is often easier said than done.

This white paper will provide an actionable guide on how insurers can conceptualize and begin implementing a value-add omnichannel initiative.

It will encompass four major steps:

• Develop an omnichannel brand promise
• Establish omnichannel as a mission-critical necessity within your organization
• Design omnichannel processes that will deliver on your brand promise
• Continually review and refine your omnichannel processes