Journey Mapping Empowers Institutions to Keep Students Enrolled and On-Track
In a post-pandemic educational environment, students have struggled with the rapid shift to remote and hybrid learning environments. Negatively impacted by the distance between themselves and educators and having little to no previous experience learning online, students’ engagement is waning, enrollments are declining, and persistence rates are dwindling.
Amid these challenging circumstances, it’s become mission-critical for institutions to understand their students’ pain points and provide support precisely when, where, and how they need it. A one-size-fits-all approach to service won’t suffice; educators need to apply experiential practices that recognize and support students as individuals with specific goals.
In this white paper, Gerent considers how journey mapping can provide the framework educational institutions need to keep students on track. Exploring how administrators can construct a framework prioritizing student journeys, this paper covers:
- The growing problem of student churn, its underlying causes, and how the post-pandemic educational environment puts unprecedented pressure on students
- The importance of data collection and analytics in identifying student pain points, as well as implementing a tailor-made solution for different students’ journeys
- The importance of creating a process architecture for successful journey mapping