The Long Awaited Road to Recovery: Hotels, Airlines, and Consumers in Our Transitional Reality

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips.

Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions.

This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry.

Readers will also learn about:

• Consumers’ travel budget plans
• Why digital nomads are a lucrative market
• How Salesforce can assist with mitigating staff shortages and scheduling
• Features travelers appreciate in public and private lodging accommodations